- People that hire you don’t care what kit you have or what lenses you use, as long as you can do what you need to. Stop showing everyone what’s in your bag. It is irrelevant and boring and actually quite dangerous.
- Know WHY you’re doing something; it makes the outcome much more believable and have more depth, weight, substance and ultimately LONGEVITY.
- If someone is asking you to shoot something for them it’s because they need you; know that. You are not shit and so they want your skills, don’t undersell yourself even if it’s just a few quid. Half of something is better than all of nothing.
- If you work for free you will struggle to find work that pays. You will also find that if you do get paid work the dynamics completely change. Testing should not only provide you the opportunity to produce portfolio work, but it should also help you to develop skills you don’t get the chance to normally.
- Anywhere noteworthy (that still accepts submissions) will tell you that an editorial needs more than 4 designers. If less than that they’ll ask you to pay for advertising because that’s what it is. If you didn’t get paid to shoot advertising then you have given away what you shouldn’t have. KNOW WHO IS BENEFITTING THE MOST FROM YOUR DAY/S WORK.
- Take chances, be playful and throw everything into being productive - you develop a style and an aesthetic by following your instincts, not by copying others.
- A portfolio is ever-evolving and always in development. It is a showcase of the work you want more of.
- if you’ve used someone’s products in a shoot, it doesn’t mean that you can put then on your client list. Clients are the people that commission you for work.
- There is a big difference between taking influence and taking the piss. Everyone can see it.
- If you didn’t get it right, don’t put it in your portfolio - cover-up tricks are obvious.
- If you are shooting original content and from your true self then no one can do the same job as you. Other creatives are friends not enemies, they recommend, pass on jobs, tips and give help and support. Don’t make life hard for yourself by thinking you’re better than anyone else. You’re not, you’re just different.
- Good work isn’t made by taking shortcuts.
- You should always feel like you’re learning. When you stop learning you should stop altogether.
Here is a glimpse of a recent project, Revealing Craft. It is the life behind 13 crafts people from Folksy, through images and text the story is told by India Hobson, an amazing Sheffield photographer. India has worked hard over 16 months to produce the photographic work and we have collaborated both India and Folksy to produce a beautiful prototype book made from newsprint, from our friends at Newspaperclub.
We are raising the funds to create this project through Kickstarter. Our goal is £6,500 to cover the production and print costs of the Revealing Craft book. If successful this first edition will go out for Christmas.
The project ends on the 24th Nov at 16:30.
Support the project at:
Shoot for designer Jo-Hannah Latimer, shot in the Cooper and Stollbrand factory with make-up by Poppy Kenny.
May test. I did some real life playing, like I used to. It felt good.
WIP. Hair & make-up by Rosie Powers. Gorgeous face courtesy of Melissa at Boss.
An editorial I shot a few years ago (2011) with Matthew Ridley.
Notes from December.